Survey blog

Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question : Read more ...

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. Read more ...

Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem. Read more ...

In the case of survey based research it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid? Read more ...

Thanks to online surveys it was possible for us to reach the intended indicators and aquire EU funding. Read more ...