Best time for sending newsletters? Optimal article length? Acceptable unsubscription rate? How to research subscribers’ preferences? Don’t look for ready-to-go solutions. Remember to think over the most important things: the aim, function and situation in which your message will be received. Today we’re bringing you a piece of advice and practical approach to email marketing from our partner SALESmanago. Read more ...
So you’ve done the Net Promoter Score (NPS) everyone is talking about. You’ve got your score and know how many of your customers are Promoters or Detractors. Great! What’s next? You’re probably wondering what the number actually means and how to use it. Start by asking yourself these three questions. Read more ...
Consumer behavior evolves constantly in order to adapt to the changing purchase possibilities. ROPO: Research Online, Purchase Offline is one of the tendencies we’re now dealing with ever more frequently. 88% of smartphone owners use them to search for information and reviews of products - sometimes even while at the store. Do you know how this affects your business and have you ever considered using it to your advantage? Read more ...
Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question : Read more ...
MySurveyLab 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. Read more ...