Survey blog

Research Online, Purchase Offline

ROPO effect - what do you need to know about it?

Consumer behavior evolves constantly in order to adapt to the changing purchase possibilities. ROPO: Research Online, Purchase Offline is one of the tendencies we’re now dealing with ever more frequently. 88% of smartphone owners use them to search for information and reviews of products - sometimes even while at the store. Do you know how this affects your business and have you ever considered using it to your advantage? Read more ...

CSI

Customer Satisfaction Index (CSI)

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. The complete list features: Read more ...

you should know

Things you should know about your NPS survey respondents

Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question : Read more ...

report

CSI metrics (Customer Satisfaction Index)

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. Read more ...

satisfaction survey

Satisfaction or loyalty – what to survey?

Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem. Read more ...

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