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Badania przyczyn rezygnacji z zakupów online

Internet shops are spending big amounts of money to attract new clients to their websites. While the marketing budgets grow researchers and experts show that 90 – 99% of e-shop clients abandon purchasing process before completion.

In other words, it means that at best only one client on ten will finalize a purchase. The remaining nine clients will abandon shopping and in most cases, e-shop won’t have any knowledge what was the reason of abandonment. 9 on 10 e-shops are not collecting any data about shopping abandonment reasons.

The first and most important step to increase the number of successful transactions is to understand the reasons why clients are leaving before shopping is finished. Online surveys are a great tool to do it.

Most common reasons of shopping abandonment :

  • Price too high
  • I don’t have money right now
  • Too long delivery time
  • Just comparing prices
  • Just researching
  • Can’t find a product
  • Too complicated shopping process
  • No size available
  • Too complicated website navigation

Each abandonment reason needs a separate strategy. Below you will find two examples.

Clients that don’t have money right now but are interested in purchase should be provided with installment purchase or “bill me later” option.

“Client that is only researching”, usually it means that he needs more information to take a decision. The right strategy for this group of clients should be to keep in touch also as the client leaves e-shop website. This kind of approach will improve chances to finalize a purchase on the next visit.

SurveyLab online surveys advantages

  • Ability to place surveys on e-shop website as a link, popup, or web widget
  • Ability to collect data about a place (URL) where survey has been opened and completed
  • Branding – ability to change survey colors and adjust it to e-shop layout

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