If you’re evaluating survey tools, you’ve likely come across Checkbox.
It promises on-brand surveys and full control over where your data lives.
Sounds great on paper, but how does it stack up in practice?
To help you make a confident decision, we’ve looked closely at where Checkbox falls short and what alternatives might better suit your needs, especially if you’re managing surveys at scale or need tighter integration with other tools.
Why Checkbox is not checking boxes
We scanned every available G2 review of Checkbox, and that didn’t take long.
With only four reviews, and the most recent one from April 2024, the sample size is slim.
What’s there gives us a limited, mixed picture of a survey platform that might once have been innovative, but today feels dated and underwhelming for many use cases.
Here’s what we found:
#1 Limited reviews = limited trust
Checkbox has only four user reviews on G2, and none give the product 5 stars. The average score sits at 3.0 out of 5.
That’s low visibility for software that’s been around since 2002.
Without a larger, more recent set of perspectives, it’s hard to get a reliable sense of how the platform performs across different use cases or teams.
#2 Some reviews date back to 2019 and earlier
Two reviews were posted in 2024 and 2022, but others are from as far back as 2019. One reviewer even commented in 2019 that Checkbox “is not beating Google,” specifically criticizing its limited response rate and ease of use compared to Google Forms.
#3 Data tracking requires workarounds
A mid-market user from the healthcare sector noted that while Checkbox surveys were functional, they had to manually export and filter data just to get a clean count of valid responses.
Why? The platform doesn’t distinguish between people who opened the survey link and those who actually answered some or all of the questions.
This makes it harder for teams to analyze data accurately, especially when feedback is time-sensitive.
“To get an accurate count of complete + valid partial responses, you need to export the data and filter manually.” – Verified G2 Reviewer, April 2024
#4 Poor integration with other tools
For small businesses and project-heavy teams, Checkbox’s limited developer ecosystem can be a blocker.
One reviewer called out the platform’s failure to integrate with Autodesk BIM360 as a dealbreaker for their team:
“It was just not integrated into our BIM360 platform.” – Marc-Oliver B., Small Business User, November 2019
That lack of interoperability might create friction if your company relies on a connected stack.
#5 Weak Checkbox support team for recurring workflows
That same 2024 review also noted Checkbox’s inability to pipe data between surveys, something many customers rely on for longitudinal tracking.
For teams that regularly send follow-ups or need to personalize based on past feedback, Checkbox currently offers no native way to do this.
Instead, users must manually update information through the address book feature.
“It would be very nice if it was able to say: ‘Last time you took a survey, you selected [something]. Has your opinion changed?’” – Verified G2 Reviewer, April 2024
#6 Usability is solid, but not standout
Several reviewers praised the interface for being easy to set up and operate. One noted that the no-code builder was handy for legal professionals.
But that’s hardly unique in today’s market.
Tools like SurveyLab or Typeform also offer intuitive builders, plus richer reporting, built-in automation, and stronger support teams.
“Checkbox has been easy to set up and use for a variety of survey types.” – Verified G2 Reviewer, April 2024
#7 Affordability vs. capability is unclear
Some users appreciated Checkbox’s pricing, especially for internal employees and mid-sized clients.
But others questioned whether the value holds up when weighed against modern alternatives with more robust features and tighter integrations.
“For its price point, there is very little to dislike.” – Gillian K., Consultant, August 2022
(But others cite limitations in integration, tracking, and automation.)
Top 3 Checkbox surveys alternatives
If these drawbacks push you away, you should know there are better solutions on the market.
Based on Checkbox’s cons, we’ve identified 3 excellent alternatives that deliver what Checkbox cannot.
Let’s check them out together:
#1 SurveyLab
If you liked Checkbox’s promise of custom logic and control but were left wanting more polish and responsiveness, SurveyLab is a solid upgrade.
Designed for professional-grade research, SurveyLab supports everything from NPS to employee feedback and market research, all in one intuitive interface.
✅ Why it beats Checkbox:
- Advanced filtering and logic without the manual data wrangling
- Responsive, helpful support team that users consistently praise
- Supports on-premises deployment for clients with strict data security requirements
- Real-time reports and analytics that eliminate the need to export and clean data just to make sense of results
- Native multi-language support (including RTL languages)
🗣️ One enterprise user put it: “It’s the best tool to conduct quantitative research… and the customer support is professional and very helpful.”
No matter if you’re managing internal surveys or running large-scale feedback campaigns, SurveyLab brings the sophistication that Checkbox lacks, with a team that doesn’t disappear when you need help.
#2 Google Forms
For teams that need to create and launch surveys fast and without hitting a paywall or dealing with clunky interfaces, Google Forms is still tough to beat.
✅ Why it beats Checkbox:
- Completely free, with no response caps
- Seamless integration with Google Sheets for real-time analysis
- Accessible to both creators and respondents across any device
- Great for internal use cases, client feedback, and lightweight research
- Strong data security, especially when used within Google Workspace
🗣️ “Google Forms is our go-to for client and user surveys,” says one marketing ops director. “It’s easy to create, share, and analyzeal – l without extra cost.”
Checkbox might offer deeper custom branding, but for most business use cases, Google Forms covers 90% of your needs with zero learning curve and immediate access.
#3 Typeform
Checkbox surveys can feel… functional. But if you want to keep respondents engaged, and boost your response rate, Typeform delivers surveys that look and feel like thoughtful conversations.
✅ Why it beats Checkbox:
- Clean, mobile-friendly design that drives higher engagement
- Drag-and-drop interface with advanced logic jumps
- Real-time analytics and response tracking
- Integrates with 30+ tools including HubSpot, Slack, and Google Sheets
- Optimized for customer feedback and product surveys
🗣️ “Our conversion rates are killer since we switched over to Typeform,” one small business CEO shared.
It’s a great choice if branding and a polished interface are key to how your company collects and uses feedback. While it comes at a higher price point, many users say the boost in response quality and overall UX makes it worth the cost.
Over to you
Checkbox may still work for basic surveys.
But for growing teams that rely on clear data pipelines or advanced automation, it’s worth looking at tools that offer more substantial support with more active user communities and a sharper product vision.
We hope you found this article and our research helpful. Now’s your turn to act.
Check out these 3 alternatives (we recommend starting with SurveyLab) and get ready to create the best surveys of your life.