How to choose the best online survey software

Last updated: 04 SEP 2016

For all people that are facing a task of selecting the best survey software we created a little help. In this article you will read how to organize simple 5 step selection process to make best survey software choice.

Step 1 - prepare selection criteria

At the beginning decide what you need and what selection criteria you will use. Typical elements of assessment are : functionality, user friendly interface, references, total cost of ownership (price and other costs like training or additional payments). Each criteria should have is weight, you should also decide what scale you will use to make scoring (for example 1-10).

  weight (A) points (B) score (AxB)
Criteria 1      
Criteria 2      
Criteria 3      
    total score: (score sum)

Step 2 - create list of surveys software vendors

How to start? Use google, ask your friends and colleagues, check popular blogs that write about market research and Internet. Try to narrow your google search results by using specific key words for example "satisfaction surveys".

Step 3 - make assessment

Most of the information you need can be found on companies web pages. In some cases you will need to make send an email to ask for additional information.

After this step you will have pretty good idea what survey software you will select.

Step 4 - create short list

Creating a short list helps to select best candidate. Select 3 or 4 best companies from your list and look a little deeper into their solutions. Create an account in each system and test available functionality. Check if there are no hidden fees. Some companies apply additional fees on large surveys or limits response number.

Step 5 - select best online survey tool

Sum up your assessment and select the best online survey software.


about online surveys

Since 2009 is delivering professional online survey software. Thousands of companies, organizations and professionals is using our questionnaire tool all over the world. System provides multi-language surveys, branding (survey personalization), group-work, high level of security (SSL / HTTPS).

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autor: Jakub Wierusz

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