omnibus surveys

Omnibus surveys

Last updated: 10 APR 2022

Omnibus surveys (omnibus study) are a kind of multi-subject qualitative research, used to collect information on multiple subjects. Usually, the questionnaire is created using questions that come from different companies. Each company pay only for selected questions. This way cost of reaching respondents and data collection is split between several clients and can be much lower than it would be for the same survey performed for only one client.

Omnibus study advantages :

  • Low cost of responses collection
  • Quick survey results
  • Regular surveys

Omnibus surveys are most often used for market research, brand awareness or public opinion polls. They can be done using CAPI, CATI or CAWI techniques.

We allow our customers to participate in online omnibus surveys in Poland, Sweden, Norway, Denmark, Finland, UK, France, Germany, Spain and Italy.

Contact us to find out more about online omnibus studies organized by SurveyLab.

author: Jakub Wierusz

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