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Piping (or text inserting, or answer memory) allows you to automatically insert selected answer choices from question X into question Y. This way you can personalize your survey or broaden your knowledge on a certain subject.

Questions that support piping (can be used as source questions) : 

  • Choice question
  • Matrix question
  • Open-ended question

Standard piping

Variable Description
{Q1} Question 1
{Q2} Question 2
{Q1C1} Question 1 Column 1
{Q1R1} Question 1 Raw 1
{Q1C1R1} Question 1 Column 1 Raw 1
{Q1A1} Question 1 Answer choice 1


Q1 Where do you live?

Q2 How do you rate the public transport in {Q1}?

The feature works for the choice question only. In the case of multiple-choice questions, only the first selected option is piped.

To add piping :

  1. Create source questionPiping source question
  2. Create the second question with the piping of the first question. In our case {Q23}.Piping destination question 

EXAMPLE. This is a short example of piping functionality. In Q21 respondents selects Toyota and in Q22 selected car brand is used in the question.

Piping example

Advanced piping

This functionality allows you to insert text from Contacts into the survey or survey invitation email. You can insert the following information :

Variable Description
{email} Email
{firstName} First name
{lastName} Last name
{phone} Phone
{custom1} Custom 1
{custom2} Custom 2
{custom3} Custom 3
{custom4} Custom 4
{custom5} Custom 5
{custom6} Custom 6
{custom7} Custom 7
{custom8} Custom 8
{crk} Custom Response Key (crk) is a survey ID managed by the user.
{rk} Response Key (rk) is a survey ID managed by the system.
{rid} Response ID (rid) is a survey ID managed by the system.
{collectorName} Collector name.

360 Feedback piping

This functionality can be used in 360 feedback surveys to pipe information about relations and assessed person.

Variable Description
{assessedPersonEmail} Email of assessed person.
{relation}  Relation of the assessed person to the feedback provider.

NOTE. Advanced piping works only for mailing collectors (Email / SMS Invitations, 360 Feedback).

* Functionality is available in the Advanced, Professional, and Enterprise plan.

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