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Integration with MailChimp

Please find below short instructions describing how SurveyLab can be integrated with MailChimp and how to match your clients' information with survey results.

To configure MailChimp to work with SurveyLab :


  1. Log into SurveyLab
  2. Select a survey and copy the survey link.


  1. Log into MailChimp.
  2. Go into email template to modify it.
  3. Add survey link into the template. On the end of the link add /referrer/*|EMAIL|*/. You can use other tags to transfer different information than email.

For more details please check the full list of MailChimp merge tags MailChimp merge tags.

Survey results will be available in SurveyLab on Reports. Information that will allow you to identify individual clients will be available in response details in the Reference (URL).

NOTE. Please remember to add / at the end of URL. You can add multiple fields in order to transfer more information into your survey. In this case please use - to separate values, e.g. /referrer/*|EMAIL|*-*|LIST:NAME|*/.

* Functionality is available for the Professional and Enterprise plan.