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Integration with Mailchimp

Please find below short instructions describing how SurveyLab can be integrated with MailChimp and how to match your clients’ information with survey results.

To configure MailChimp to work with SurveyLab :


  1. Log into SurveyLab.
  2. Select a survey and copy the survey link.


  1. Log into MailChimp.
  2. Go into Email templates.
    Mailchimp email templates
  3. Select email template you want to edit.
    Mailchim email templates
  4. Add survey link to the template. At the link end add /?referrer=*|EMAIL|*. You can use other tags to transfer different information than email.

For more details please check the full list of MailChimp merge tags MailChimp merge tags.

Survey results will be available in SurveyLab on Reports. Information that will allow you to identify individual clients will be available in response details in the Reference (URL).

NOTE. You can add multiple fields in order to transfer more information into your survey. In this case please use – to separate values, e.g. /?referrer=*|EMAIL|*-*|LIST:NAME|*/.

* Functionality is available in the Professional and Enterprise plan.