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No matter what business you are in, sales is one of the most difficult tasks you will have to face, including the one you will run online. We have 5 proven ways to increase your sales and profits.

User-friendly interface

The purchase decision is often determined whether your customers can quickly and easily find the information they are looking for. It doesn’t matter whether it is an answer to a question, an article in online help, a product, or a service. If you lose your customer’s attention, you may no longer be able to get it back, which usually results in the loss of the client.

Start by analyzing the behavior of users (Hotjar or LiveSession can help you) and with surveys launched directly on your website (SurveyLab is a great tool for all kind of surveys). Thanks to this you will quickly learn which elements of the website really cause your customers a problem.

Optimize your website for mobile devices

There are over 5.1 billion people around the world using mobile phones every day. The number increases year-on-year by 2.7%. Smartphones account for more than 2/3 of all devices in use today. Moreover, US adults are spending more and more time online thanks to mobile, clocking 5.9 hours per day in 2017, versus 5.6 hours in 2016.*

* Source: Techcrunch, Internet Trends Report 2018

Focus on the customer

“The No. 1 thing that has made us successful by far is obsessive compulsive focus on the customer as opposed to obsession over the competitor”, Jeff Bezos said in a talk at the Economic Club of Washington on September 13, 2018.

A survey conducted in the US by PwC (PwC, Future of Customer Experience Survey 2017/18) shows that as many as 73% of customers are willing to pay more for a better experience. At the same time, only 43% of customers are satisfied with the way they are currently served and their experience with companies and brands.

Start by measuring customer satisfaction. Tools like surveylab.com will make this task easy for you. Then make sure that you analyze and track every customer interaction. Doing so manually can be troublesome and time-consuming, but platforms like Capsule CRM can assist you in this process.

Invest in content marketing

Content marketing is a marketing strategy involving regular creation and distribution of attractive content. The content created is designed to interest and maintain a clearly defined group of recipients, and then persuade it to act (eg. to purchase products or services) that bring profit. Content marketing usually takes the form of content published on the Internet such as articles, webinars, videos, podcasts, eye-catching infographics, guides, reports, etc., whose primary task is to provide Internet users with reliable and desirable information related to the given industry. Help your content to rank better by including keywords for search engine optimization (SEO), for which you may consider outsourcing SEO to a marketing agency or a fractional content team.

Build trust

Trust is the foundation of every relation, including one that has a business nature. You should build trust on many levels. First of all, keep the promises. Easy way is posting reviews of your product or service on social networking sites. 77% of people take the time to read product reviews before they make any purchase decisions.

The other solution is to provide an option to talk with the consultant directly on the website. You can use software like LiveChat. Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email, and 44% for the phone.

Leverage Cold Email Follow-Up Strategies

Persistence is key in sales, and this is where a robust cold email follow-up strategy can make a significant difference. After your initial outreach, it’s crucial to stay on your prospect’s radar without being intrusive. A well-crafted follow-up sequence can gently nudge potential customers back to your offer. It’s not just about sending more emails, but about providing additional value with each touchpoint. To master this delicate balance, learn more about effective cold email follow-up techniques that can convert prospects into paying customers.

Embrace the Best of Both Worlds in Content Creation

In today’s digital landscape, content is king, but the debate between AI-generated content and human-written content is ongoing. While AI can offer speed and data-driven insights, human content brings creativity and emotional intelligence that resonates with readers. The most successful content strategies often use a blend of both, leveraging AI for efficiency and humans for their irreplaceable touch. Discover how to strike the perfect balance in your content marketing efforts by exploring the nuances of AI vs human content.

Utilize Advanced Social Media Management Tools

Social media is an invaluable platform for connecting with your audience and promoting your products or services. However, managing multiple social media accounts can be overwhelming. This is where social media management tools come into play. These tools can help you schedule posts, engage with customers, and analyze the performance of your content across different platforms. By streamlining your social media efforts, you can increase your online presence and engage more effectively with your target audience. Find the best tools to elevate your social media game by checking out this comprehensive guide on social media management tools.

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