Are you looking for online survey tools for SMBs that will help you collect clean data and track responses in real time?
Sogolytics is one of the names that often comes up.
But how does it really perform in 2025? What do users say about it? And is it still a good choice, especially if your team is growing or needs advanced tools?
In this review, we’ll look at:
- What Sogolytics actually is and how it works
- Key features of the SogoSurvey platform
- Pricing, pros, and cons based on real user feedback
- And finally – how it compares to a strong alternative like SurveyLab
Let’s take a closer look to help you choose the right tool for better feedback and lasting long-term relationships with your customers or team.
What is Sogolytics – the customer experience management platform?
Sogolytics is a research and experience management platform built to help businesses understand people better – whether they’re customers or employees. It was founded in 2013 in Herndon, Virginia, and has grown into a full suite of tools that support better customer lifecycle management and internal alignment.
At its core, Sogolytics helps teams ask the right questions and find patterns in the answers. The platform is divided into different products depending on your needs:
- SogoSurvey – the main survey builder (and the tool we’ll focus on for this review).
- SogoCX – for customer experience tracking.
- SogoEX – built for employee engagement and internal feedback.
- SogoCore – used by enterprise teams for more advanced feedback management and integrations.
These tools are often used by HR teams and researchers who want to keep their data private and reach the right target audience.
Sogolytics – SogoSurvey top features
Here’s what stands out in SogoSurvey, especially if you care about feedback and clean data:
- Unlimited questions and responses (even in the free version)
Great for teams that run regular surveys or research projects without running into limits.
- 100+ expert-made templates
Start fast with ready-made surveys for customer experience, employee feedback, product testing, academic research, and more.
- Mobile-friendly layout
Surveys look good and work smoothly on different screens.
- Real-time analytics with charts and filters
Results update live. You can track trends and export everything into presentation-ready reports.
- Branching and skip logic
Show only the most relevant questions based on someone’s earlier answers.
- Easy distribution across channels
Share your survey by email, social media, QR code, or embed it into a website.
- Anonymous responses and scheduled reminders
Useful for internal surveys or research where honest answers matter most.
- AI-powered insights
SogoSurvey helps spot patterns and hidden themes in your data, even in open-text answers.
Sogolytics – SogoSurvey pricing
SogoSurvey has a Forever Free plan that gives you a solid starting point with unlimited surveys and no credit card needed. It’s great for individuals or small teams who want to collect feedback without worrying about cost.
For more advanced needs, there are three paid plans, billed yearly, and one Enterprise plan for larger teams or custom setups.
✅ Basic – free for Life
Perfect for beginners and solo users
- Unlimited surveys and questions
- 1,500 responses per month
- Templates, real-time reports, branching logic
- AI survey builder, multimedia questions
- Email and chat support 24/7
✅ Plus – $25/month (billed $299/year)
Good for growing teams
- All Basic features
- 20+ added tools like survey logo, custom colors, social media sharing
- Up to 1,500 responses/month
- More advanced question logic and participation tracking
- Export to Excel, Word, PowerPoint, PDF
✅ Pro – $66/month (billed $788/year)
More control and better reach
- 20,000 responses/year
- Priority support
- File uploads, custom redirect, post-submission emails
- Prevent duplicate responses
- Cross tab reports, SPSS export
- More email customization options
✅ Premium – $99/month (billed $1,188/year)
Best value for bigger teams and detailed analysis
- 40,000 responses/year
- Phone support added
- Custom branding, hidden answers, data trends, word clouds
- Auto-save, scheduled report delivery
- Team collaboration and access control
- Import survey data, advanced comparisons
✅ Enterprise – custom pricing
For large teams or specific needs across customer, employee, or enterprise feedback projects. You’ll need to talk to the sales team for a tailored setup.
There are also free licenses for students, academics, and non-profits – ideal if you’re doing research or social work.
All paid plans come with a free trial, so you can test things before committing.
Sogolytics pros and cons
On G2, Sogolytics holds a 4.6 out of 5 rating, based on 84 verified reviews.
Most users seem happy with the tool, especially students and HR teams. But there are some small downsides you should know before choosing it for your business.
Sogolytics pros
1. Easy to start, even for beginners
Melanie C., Seminar Coordinator, says:
“I really like that the product is easy to use for beginners… they have really great customer service and respond normally within minutes.”
Many reviewers say the interface is user friendly and doesn’t need much training.
2. Great free features for students and researchers
Rohit P., Research Fellow:
“I found SoGo much better in terms of its pricing for students and the features it provides for that price.”
Laura P., Legal Executive, adds:
“Even the free version has a large number of features… head and shoulders above the rest of the survey providers.”
3. Clean layout and export options
Bibi B., student associate in Cyber Risk Services:
“The preview of the survey looks amazing… the option to export your data to Excel makes it much easier to analyze.”
If you need quick data collection and reporting, this helps you make smart decisions faster.
Sogolytics cons
While most people trust Sogolytics for serious survey work, a few users had small issues:
1. Hard to find survey elements
Melanie C. says:
“When you develop the questions for a survey, it is a little bit hard to find what you are looking for… there is room for improvement of the layout.”
Bibi B. had a similar issue:
“They could make the elements more easy to search for… maybe put a side bar and highlight them.”
If you’re planning complex assessments, the dropdown structure might slow you down at first.
2. Can’t open multiple tabs
Fatma A., PhD researcher, writes:
“I find I am unable to open several tabs of different pages of the survey on my desktop… this would aid multi-functionality and help the user multitask.”
This can be tricky if you like working on different sections of a survey at once.
3. Interface can lag sometimes
Also from Fatma A.:
“I found the desktop version a bit slow in response to clicks… I’m unsure if this is just to do with my remote connection.”
For large teams working on tight timelines, even a short delay can get frustrating.
4. Slightly hidden features
Aaron J., Senior Engineer, noted:
“Some of the features are not explained too well and could use more demo functions.”
If you’re new to surveys, some tools might need a little extra digging to figure out.
5. Extra steps in editing
Andy S., Education Program Manager, shares:
“It takes a couple of extra clicks to get to tasks like moving items… not a major concern, but something to know.”
Looking for the best Sogolytics alternative? Try SurveyLab
SurveyLab was launched in 2009 by 7 Points. It’s a trusted tool for companies that need fast, professional surveys for customer experience and market research.
Today, SurveyLab has over 85,000 happy customers worldwide and supports over 35 languages, including right-to-left scripts like Arabic and Hebrew.
It also works with big brands like BAT and Payback, which use it to run high-volume surveys and make smarter decisions.
Sogolytics (SogoSurvey) is also a good tool but it works better for students or smaller internal projects. Many people use it for academic work or simple customer feedback.
Here’s how the two compare:
SogoSurvey vs SurveyLab survey software comparison
🧩 Features and flexibility
SurveyLab supports more data collection channels out of the box:
- Web, email, SMS, QR code, widgets, and pop-ups
- One survey adapts to all screen sizes automatically
Sogolytics supports email, social media, and website links but doesn’t include SMS or pop-ups in the free or basic plans. Mobile surveys work, but setup can take longer.
📊 Real-time data and reporting
Both tools come with real-time reports, but only SurveyLab includes cross-device reports, ready-made exports, and custom dashboards from the start.
Sogolytics also has good exports (PDF, Excel, SPSS), but more advanced reporting is only unlocked in higher plans like Pro or Premium.
🧠 Logic and question types
SurveyLab includes question logic, branching, and randomization even in its Starter plan ($49/month).
Sogolytics hides most logic tools (like skip logic or advanced branching) behind the Plus plan ($299/year) or higher.
🧩 Integration and automation
If you need to connect your surveys with CRM or support tools, SurveyLab works better:
- Native integrations with Salesforce, Intercom, Zendesk, Synerise, LiveChat
- Automation support for research and reporting
Sogolytics has fewer direct integrations. You’ll likely need to use Zapier or request custom support to connect with other platforms.
🔒 Data privacy and support
Both platforms take data privacy seriously and meet standards like GDPR.
But SurveyLab stands out with:
- Dedicated customer support
- Custom development on request
- SLAs and consulting options for larger teams
On G2, SurveyLab is known for fast answers. Marcin P. said, “superb customer service.” In contrast, Sogolytics support is good, but sometimes users get stuck.
| Feature/Category | SurveyLab 💪 | Sogolytics SogoSurvey |
| Free plan available | ✅ Yes | ✅ Yes |
| Paid plans start at | $49/month | $25/month (billed yearly) |
| Real-time reporting | ✅ Fast, export-ready | ✅ Included |
| Multi-language support | ✅ All languages, including RTL (e.g. Arabic) | ✅ Supported |
| Survey logic in basic plan | ✅ Yes | 🚫 No (only in paid plans) |
| Advanced response collection | ✅ Email, web, popups, widgets, SMS, QR | ✅ Email, web, social media |
| Mobile-friendly surveys | ✅ Auto-adapts to all screen sizes | ✅ Responsive layouts |
| CRM & tool integrations | ✅ Built for Salesforce, Zendesk, Intercom, etc. | ⚠️ Limited integrations |
| Custom development & on-demand support | ✅ Available with SLA | 🚫 Not mentioned |
| Panel access (market research) | ✅ 250M+ respondents in 150 countries | 🚫 No panel access |
| User interface | ✅ Called “clear and intuitional” by users (Joanna L.) | ⚠️ “Could improve layout” (Melanie C.) |
| Known issues in reviews | ❌ “Can be pricey” (4 reviews) | ⚠️ “Hard to find features,” “slow clicks,” “no multi-tab editing” |
| Best for | CX, HR, NPS, market research, digital testing | Student projects, basic CX/EX |
| Support feedback | ⭐ “Superb customer service” (Marcin P.) | ⭐ “Great support, but not always intuitive” (Aaron J.) |
| Unique strengths | Large panel access, multi-device reach, real-time dashboards | Academic use, free plan, strong data exports |
🎯 Final verdict
Choose SurveyLab if you want:
- A full survey solution with built-in logic, exports, and mobile access
- Real customer experience tools that work across platforms
- Support for global languages, panels, and integrations
- A long-term fit for large or growing teams
Sogolytics works well for one-off surveys or students. But if you’re building lasting long-term relationships through feedback, SurveyLab is the better choice.
👉 Start smarter. Try SurveyLab free for 14 days.