Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem.
Questionnaires are one of the basic tools of marketing specialists. They’re comprehensive and, if skillfully constructed, they easily provide valuable data. DYI online surveys give users the freedom to conduct perfectly customized research on their own. Today we’re bringing you 5 ways to use online questionnaires that will help you build an effective marketing strategy.
Surveys show that satisfied customers will share their positive experiences with 3 – 5 people, unsatisfied will share their negative experiences with 8 – 10 people.
Employee satisfaction tells us how much employees are satisfied with their work, salary and work environment. It is typically measured with satisfaction surveys that include questions about work environment, salary and benefits and availability of tools and resources.
In ISO 9001 quality standard customer satisfaction and satisfaction measurement tools play very important role. Quality Management System implementation and “Plan, Do, Check, Act” structure introduced by ISO 9001 ensures that client needs will be taken into consideration and properly addressed.
The importance of satisfaction is often underestimated, but satisfied customers and employees often determine market success of the company. Satisfied customers are often less price-sensitive, more willing to buy and recommend your products or services to other customers.
For all our users that use NPS (Net Promoter Score) to measure customer loyalty we prepared new functionality that simplifies and automates this process.