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Jakub Wierusz
30 May 2019

25 popular questions, to better understand your customers and market

Nowadays, marketing and sales are data driven. Almost every decision requires analysis and in-depth knowledge of the market, customers and competition. On the other hand, the flood of information can overwhelm. Below you will find 25 questions that will help you work better basing on the knowledge, build effective strategies, and make the right decisions.

Jakub Wierusz
09 May 2019

25 most popular employee engagement questions

The company’s success depends largely on the employees. A survey conducted by AON shows that the increase in employee engagement by 5 points translates into a 3% revenues increase.* AON Employee Engagement Report, 2018

Jakub Wierusz
17 Apr 2019

25 most popular customer experience questions

Your customers expect a perfect experience with your brand or company. This means that the customer experience at every touch point with your organization (offer, sale, delivery, service) must be at the highest level.

Jakub Wierusz
28 Mar 2019

Employee Pulse Survey. Measure pulse of your organization.

Research conducted by the Gallup Institute shows that 87% of employees do not engage at work. Many companies are not aware of the problem and its scale. At the same time, companies that manage to build a committed team significantly outperform their peers, achieving even a 147% higher earnings per share.

Jakub Wierusz
11 Jul 2018

360 feedback. Build strong and good team.

One of the most fundamental factors while creating every healthy relationship between people is the ability to communicate. Seemingly, something very obvious, but to this day many companies are struggling with this issue. Speaking about business, in order to develop such a properly functioning company-employee relationship, one should consider, first of all, an appropriate tool and communication channel.

Jakub Wierusz
07 Feb 2018

Online surveys – short history

The first survey conducted with the use of computer-aided statistical tools was the census made in 1890 in the USA. It was the 11th US census. The first one took place in 1970. The methods used were prepared by Herman Hollerith. The data was entered using punched cards and counted by the machine.

Jakub Wierusz
05 Dec 2017

Customer Experience – back to basics

Have you ever wondered what makes every relationship work? Among numerous contributing factors, the one that should be emphasized is good communication skills. There is a reason why it is one of the most required elements during a job interview. Not only what you say, but also the way how you do it play here a pivotal role.

Joanna H
26 Jul 2016

How to recruit respondents?

One of the most common questions, especially among those making their first steps in research projects, concerns survey distribution and ways to reach survey respondents. How to make clients aware of the possibility to express their opinion and reach the desired sample keeping your response rate high?

Joanna H
13 Oct 2015

Surveys as a powerful internal communication tool

Endless emails, group discussions, cross-departmental consultations, weekly roundups, newsletter or intranet are just a few of many channels of internal communication between your employees. They are all designed to improve the information flow, however, the multitude of possibilities sometimes makes people forget about their main purpose – facilitating effective business ideas.

Joanna H
20 Aug 2015

Best ways to use intercept surveys

Some of you may be wondering how intercept surveys can help grow your business. Get inspired by the ideas below. Research will help you reach meaningful information for optimizing your website and offer.

Joanna H
04 Aug 2015

Annoying pop-up surveys. How to make them user friendly?

You want to implement intercept surveys and get feedback from people visiting your website, but feel concerned about their reaction to pop-up survey invites? How to prevent them from treating your invites like unwanted adds and closing the window without even reading? Read this article to learn how to design effective intercept surveys that don’t annoy your users.

Joanna H
24 Jul 2015

How website intercept surveys help optimize customer research

Website intercept surveys in form of widgets, pop-up windows, and questionnaires for website visitors come back! They’re one of the best ways to get insight from your website viewers and collect Voice of the Customer. You may find it hard to believe if you still remember the old and ugly, intrusive pop-ups that made it impossible to navigate through a website. However, the range of possibilities available now for gathering data from your website viewers is far more diverse and user-friendly and their benefits are numerous. Find out why they’re a great idea! 

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