Best time for sending newsletters? Optimal article length? Acceptable unsubscription rate? How to research subscribers’ preferences? Don’t look for ready-to-go solutions. Remember to think over the most important things: the aim, function and situation in which your message will be received. Today we’re bringing you a piece of advice and practical approach to email marketing from our partner SALESmanago.
Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question :
In the case of survey based research, it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise, you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid?
We are continuing series of articles for students. Online surveys gain more and more popularity. Are you wondering if you should try to use this research technique. Please find below quick summary of pros and cons of online surveys and questionnaires.
We are starting series of articles created for students that are looking for online survey and questionnaire tool for their dissertations.
It is said, that you can’t manage if you can’t measure effects of your actions. Organizations all over the world are looking for the ideal question / measure, that will allow to gauge and predict customer loyalty. The result is a specific “arms race” that leads to a new question. Which metric and question is the best one? To find an answer we compared three different frameworks – CSAT, NPS, CES.
Do you know what your clients and users talk about your company, products, or services? What do they like and what annoys them? Voice of the Customer can help you find answers to these questions.
Semantic scale, also known as semantic differential or Osgood scale (from the name of its creator – American psychologist Charles E. Osgood, 1916-1991) is commonly used for the evaluation of attitudes, products, or services.
5 Why (5W) is an iterative question-asking technique used to explore cause-effect relationship underlying a particular problem. Technique was originally developed by Sakichi Toyoda and used in Toyota Motor Corporation during the evolution of manufacturing methodologies. It gained big popularity and is used by such methodologies like Kaizen, Lean, Six Sigma.
360 feedback traditionally used for potential evaluation of managers gains more interest as a tool for employee evaluation, training needs evaluation and feedback collection where it is important to look at a given problem from different perspectives, eg. company, customer, manager, employee, partner (distributor, vendor, …).
Let’s get straight to the point: why should you conduct survey research and what is the objective to create one? Right now half of my readers will leave the blog and they will be right. I would do the same. So I will change my question: in what business situations should you conduct survey research? Does it sound better? Let’s call these situations research moments.
Are you planning market research? You should start your work with a research brief. Research brief describes the objective and outcomes of the research. The better brief you create the more accurate and better quality survey results you will get.