Measures of central tendency (averages) – a single value that attempts to describe a set of data by identifying “the central position” within that set of data. Central position can be defined in many ways therefore we have many averages.
Standard deviation (represented by the symbol σ) shows how much variation or "dispersion" exists from the average (mean, or expected value).
Are you wondering what scale you should use for your online survey? Below you will find a few examples of different scales that may be used in your surveys.
Likert scale was introduced to survey research in 1930. Scale name comes from Rensis Likert (1903 – 1981), an American psychologist, educator, and sociologist. It is a bipolar scale with interval-levels that measure respondent attitudes and opinions.
Internet shops are spending big amounts of money to attract new clients into their websites. While the marketing budgets grow researches and experts show that 90 – 99% of eshop clients abandon purchasing process before completion.
The importance of satisfaction is often underestimated, but satisfied customers and employees often determine market success of the company. Satisfied customers are often less price-sensitive, more willing to buy and recommend your products or services to other customers.
For all people that are facing the task of selecting the best survey software we created a little help. In this article, you will read how to organize a simple 5 step selection process to make the best survey software choice.
Questionnaire testing is an important element of survey design and work on survey research. Why is so important? During the test you will able to evaluate real-time needed to complete survey and quality of survey questions.
What is the response rate, why it is important, and how does it work? Response rate (also known as completion rate, return rate, or RR) tells us how many people have completed surveys comparing to the total number of people in the sample. The bigger the response rate the better.
Are you planning your online research? We have prepared short guide for you, it will help you prepare and conduct research project. In the article you will find seven-step approach that will help you manage online survey project.
SurveyLab survey links are hashed. This is one of the security mechanisms embedded in our system. We do this to prevent accidental people from accessing the survey by entering random strings. This does not mean, however, that your survey links must also be long. Below you will find 5 ways to get short links to surveys and tests.